Abstract

Objective

With the progress of economic globalization and food diversification, foodborne parasitic diseases pose a significant public health challenge in China. This study aimed to explore the knowledge, attitudes, and practices regarding foodborne parasitic diseases among the Chinese population via WeChat, which is a promising tool for disease surveillance and health education.

Methods

Using a questionnaire, this cross-sectional study was conducted on September 25, 2023. Participants completed a structured questionnaire by scanning a QR code provided in a tweet from the WeChat official account of the Jiangsu Institute of Parasite Disease. Multivariable logistic regression analysis was employed to explore potential independent determinants of adequate knowledge of foodborne parasitic diseases, and the positive attitude and good practice rates of the participants were calculated.

Results

In total, 5,675 valid questionnaires were collected via the WeChat official account. Most participants (79.91%) fell within the age range of 20鈥�40 years, with a higher representation of males (53.18%), and 89.80% were of Han Chinese ethnicity. It was found that 76.65% of the participants had adequate level of knowledge. Multivariable logistic regression analysis revealed that individuals of Hui nationality (OR鈥�=鈥�0.57, 95% CI: 0.40鈥�0.81, p鈥�=鈥�0.002), clinicians (OR鈥�=鈥�0.13, 95% CI: 0.09鈥�0.19, p鈥�<鈥�0.001), teachers (OR鈥�=鈥�0.48, 95% CI: 0.34鈥�0.69, p鈥�<鈥�0.001), and government staff (OR鈥�=鈥�0.40, 95% CI: 0.30鈥�0.53, p鈥�<鈥�0.001) had significantly higher levels of knowledge. Among the participants, 33.9% reported consuming raw fish or drunken shrimp, 10.6% would still try to consume raw fish despite the risk of parasitic infection, and 84.1% did not use separate cutting boards for raw and cooked foods in their kitchens.

Conclusions

Although majority of the Chinese public (76.65%) demonstrates adequate level of knowledge on foodborne parasitic diseases, there is a need to enhance personal hygiene practices and dietary habits, particularly the utilization of distinct cutting boards and the consumption of raw fish. A WeChat official account is an accessible tool for spreading foodborne parasitic diseases related health information to the public. WeChat-based health education should be implemented to enhance public awareness regarding the prevention and control of foodborne parasitic diseases.

Introduction

Foodborne parasitic diseases are caused by the ingestion of raw fish, crustaceans, vegetables, or water contaminated with parasitic larvae. This category encompasses a variety of conditions such as clonorchiasis, fascioliasis, paragonimiasis, toxoplasmosis, cysticercosis, giardiasis, and cryptosporidiosis, among others [1]. Foodborne parasitic diseases are prevalent worldwide, particularly in East Asia and South America, and have been classified as neglected tropical diseases by the World Health Organization (WHO) [2]. Unlike deadly diseases such as malaria, foodborne parasitic diseases mainly cause serious illness but not death. The WHO has highlighted the global disease burden associated with 11 foodborne parasitic diseases, which have caused more than 407听million illnesses, approximately 94,000 deaths, and 11听million disability-adjusted life years (DALYs) [3]. Nevertheless, parasites remain overlooked compared with bacterial and viral foodborne pathogens.

China was once the country with the highest prevalence of parasitic diseases, and foodborne parasitic diseases remain a significant public health concern because of their widespread occurrence and challenging diagnosis. Additionally, certain parasitic infections can promote tumorigenesis through immunosuppression [4]. A recent study on foodborne parasitic diseases in China revealed a prevalence of 1,500 cases per 100,000 individuals, resulting in an estimated 643,000 DALYs [5]. The increasing prevalence of foodborne parasitic diseases has been attributed to shifting dietary patterns, greater population mobility, globalization of food sources, and increased consumption of fresh produce in both developed and developing nations [6]. Health education plays a vital role in the prevention and control of foodborne parasitic diseases [7]. With the advent of the Internet, platforms, such as WeChat, have emerged as accessible mediums for sharing health information, significantly contributing to the acquisition of public health knowledge [8, 9]. Previous studies have examined the knowledge, attitudes, and practices (KAP) regarding foodborne parasitic diseases in specific Chinese populations, including middle school [10], senior high school [11], and college students [12]. However, there is currently no application of WeChat in the health education of foodborne parasitic diseases among the general Chinese population.

We aimed to investigate the knowledge level, attitudes, hygiene practices, and dietary habits of the Chinese public to explore the KAP and influencing factors of foodborne parasitic diseases based on WeChat official account, which could provide a reference for future surveillance and prevention of foodborne parasitic diseases.

Methods

WeChat official account

The WeChat official account, Parasitic Disease Control and Prevention in Jiangsu, was used in this study. It represents the official account of the Jiangsu Institute of Parasite Disease (JIPD). The account was created in 2016 with the primary aim of sharing health-related information on parasitic diseases and providing public health services to residents. Subscribers of the WeChat official account have access to regularly updated tweets on parasitic diseases (Fig.听1).

Fig. 1

The interface of the WeChat-based questionnaire survey. Note: a, frontpage of the WeChat official account of JIPD; b, the tweet sent to subscribers of the WeChat official account on September 25, 2023; c and d, entry to the questionnaire through scanning QR code; e, questionnaire interface

Study design and implementation

This study adopted a cross-sectional design using the WeChat official account (Parasitic Disease Control and Prevention in Jiangsu). JavaScript code and uni-app were used to construct the questionnaire for data collection.

The questionnaire, titled 鈥淧rize quizzes on foodborne parasitic diseases鈥�, encompassed four main components: demographic characteristics (including age, gender, ethnicity, education, and occupation) and KAP related to foodborne parasitic diseases (see Additional file 1). The questionnaire was presented in Chinese and used a closed-ended format to minimize potential misinterpretations of the participants鈥� replies. A tweet was sent to subscribers of the JIPD WeChat official account on September 25, 2023. Interested subscribers could engage in the survey by scanning the QR code provided in the tweet (Fig.听1). Additionally, the tweet could be retweeted or shared on their WeChat moments to promote the survey. To incentivize timely completion of the questionnaire, a small WeChat reward ranging between 1 and 5 RMB was randomly allocated to the respondents. This reward significantly boosted the participants鈥� engagement, akin to a gamification strategy. The flow diagram for participation in the questionnaire is shown in Fig.听2.

Fig. 2

Flow diagram for participating in the WeChat-based questionnaire survey

Data analysis

The exclusion criteria for invalid questionnaires include logical contradictions within the responses provided by the same respondent, such as a mismatch between educational background and occupation, or both the response time and content were identical across different respondents, indicating potential automated batch response activity.

The knowledge segment comprised eight questions, correct responses were scored as 1 and incorrect responses as 0. These scores were aggregated to generate a cumulative knowledge score that varied between 0 and 8. We used Bloom鈥檚 cut-off point of 60% to determine an adequate level of knowledge [13]. Specifically, participants who achieved a total knowledge score exceeding 4.8 were considered to have passed the knowledge section and were deemed to possess adequate knowledge.

Graphs were plotted to visualize the responses to the KAP using Microsoft Excel 2016. The Statistical Package for the Social Sciences (SPSS 18.0) was used for statistical analysis. Categorical variables were presented as numbers and percentages (n%) and were compared using the chi-square test. Multivariate logistic regression was used to explore the potential independent determinants of adequate knowledge of foodborne parasitic diseases, and odds ratios (ORs) and 95% confidence intervals (CIs) were estimated. Categorical variables were converted into dummy variables. A p values鈥�<鈥�0.05 indicated statistically significant differences.

Ethics approval and consent to participate

This study was reviewed and approved by the Institutional Ethics Committee of JIPD. Informed consent to participate was obtained from all of the participants. Note that the use of data was presented at the beginning of the questionnaire, and their privacy and confidentiality were scrupulously maintained at all times.

Results

Basic characteristics of the participants

The survey was conducted over a single day, and all questionnaires were completed on September 25, 2023, coinciding with the distribution of the award. In total, 5,675 valid questionnaires were submitted via smartphones. Most participants (79.91%) were within the age range of 20鈥�40 years, with male predominance (53.18%), and most respondents (89.80%) were of Han Chinese ethnicity. Moreover, 84.23% had attained a university-level education or higher. An analysis of occupational backgrounds revealed that the largest group consisted of workers (35.75%), followed by government staff (22.40%), clinicians (17.30%), and students (11.15%). These findings suggest a diverse range of occupational profiles among participants. The participants鈥� basic characteristics are listed in Table听1.

Table 1 Adequate knowledge rate in the study participants

Knowledge level in foodborne parasitic diseases

The cumulative knowledge scores of the participants regarding foodborne parasitic diseases were calculated. In total, 4,350 participants who achieved a cumulative knowledge score of 4.8 or higher were considered to possess adequate knowledge. The adequate knowledge rate ranged from 55.16 to 93.08%. Table听1 shows that gender, age, ethnicity, education, and occupation were significantly associated with adequate knowledge (all p鈥�<鈥�0.05) from the univariate analyses.

Most participants (74.8%) demonstrated awareness of the potential parasitic infection risks associated with consuming raw cane shoots or water chestnuts, whereas a slightly lower percentage (68.7%) correctly identified that keeping a pet cat could lead to toxoplasmosis. Of the participants, 84.3% recognized the risk of anisakis infection from consuming raw seafood. However, only 33.4% were aware of the potential risk of liver fluke infections from consuming sashimi or drunken shrimp. Conversely, 84.9% correctly identified that consuming 鈥渃hopped raw (meat)鈥� while traveling could lead to parasitic infection. More than half of the respondents (51.3%) were knowledgeable about the potential infection risk associated with the frequent consumption of drunken crabs, which may lead to lung fluke infection. Furthermore, a substantial majority (83.5%) was aware of the risk of parasitic infection from regularly drinking untreated water. Of the participants, 69.6% concurred that the most crucial preventive measure against foodborne parasitic diseases is to avoid consuming raw or undercooked food (Fig.听3).

Fig. 3

Responses to KAP questions toward foodborne parasitic diseases among study participants

Independent determinants of adequate knowledge

Variables with a univariate p-value below 0.05 were further analyzed using multivariable logistic regression to identify independent determinants of adequate knowledge. The results indicated significant differences in adequate knowledge among participants of diverse ethnicities and occupations (both p鈥�<鈥�0.05). Compared to the Han ethnicity, the Hui nationality demonstrated a significantly higher level of knowledge (OR鈥�=鈥�0.57, 95% CI: 0.40鈥�0.81, p鈥�=鈥�0.002). In comparison to farmers, clinicians exhibited the highest adequate knowledge rate concerning foodborne parasitic diseases (OR鈥�=鈥�0.13, 95% CI: 0.09鈥�0.19, p鈥�<鈥�0.001). Furthermore, teachers (OR鈥�=鈥�0.48, 95% CI: 0.34鈥�0.69, p鈥�<鈥�0.001) and government staff (OR鈥�=鈥�0.40, 95% CI: 0.30鈥�0.53, p鈥�<鈥�0.001) also demonstrated significant levels of knowledge (Table听2).

Table 2 Independent determinants associated with adequate knowledge in the study participants

Attitude and practice

Regarding participants鈥� attitudes toward foodborne parasitic diseases, 10.6% indicated a willingness to consume raw fish despite being aware of the potential risk of parasitic infection. Conversely, a significant majority of participants (83.1%) expressed a preference for acquiring knowledge about foodborne parasitic diseases from online sources or other information channels prior to consuming certain raw or semi-raw foods.

In practice, nearly one-third (33.9%) of the participants had the habit of consuming sashimi or drunken shrimp. Notably, a significant majority of participants (84.1%) did not separate cutting boards for raw and cooked food preparation in their household kitchens. Most of the participants (97.4%) wash their hands before meals and after the restroom. Furthermore, 28.2% of the participants reported owning pets in their household (Fig.听3).

Discussion

This study explored a new method for assessing KAP using questionnaires distributed via social media, with incentives for participation in China. Among the participants, 76.65% were found to have adequate level of knowledge.

Notably, individuals of Hui nationality exhibited significantly higher knowledge scores than those in other ethnic groups. The Hui people, an ethnic minority in China, adhere to dietary practices that are influenced by Islamic religious regulations. In Islamic dietary law, adherence to halal guidelines is compulsory, designating certain foods as permissible (鈥淗alal鈥�) for consumption while categorizing those that do not meet these requirements as impure or unclean [14, 15]. The dietary prohibition against raw food consumption among the Hui people is rooted in their religious beliefs and cultural customs, providing them with increased exposure to and an understanding of foodborne parasitic diseases. Among the Hui people, 21.2% consumed raw fish or drunken shrimp. The proportion of individuals consuming raw food is lower than that of the general population. In addition, individuals working in the medical, educational, and governmental sectors exhibited notably greater levels of awareness about foodborne parasitic diseases than students, farmers, workers, and others. This disparity may be attributed to the higher educational background of teacher, clinician and government staff, leading to more exposure to information on foodborne parasites through information campaigns and educational programs [16, 17].

Among the participants in the present study, nearly one-third consumed raw fish or drunken shrimp. Additionally, over one-tenth of the participants expressed a willingness to continue consuming raw fish despite the potential risk of parasitic infection. Although people were aware of the dangers of parasite infections, they still sought to satisfy their cravings for delicious food, often harboring a fluke mentality that they could avoid such infections. Notably, most participants did not separate cutting boards for raw and cooked food in their kitchens. People with only one cutting board should be publicized that they can prevent parasite infections by thoroughly cleaning the board with boiling water either before or after use. These findings revealed a limited adoption of healthy practices, underscoring the need for enhanced health education initiatives targeting foodborne parasitic diseases.

Addressing these concerns requires focused educational initiatives. This involves the establishment of diverse educational programs within schools to raise awareness about the risks and implications of foodborne parasitic diseases among students across different academic levels [18, 19]. Additionally, activities such as lectures [20], broadcasts, and cultural events centered on foodborne parasitic diseases can be organized in various settings including communities [21], rural areas [22], and factories. Utilizing a range of media, such as leaflets, posters, and shopping bags [23], can further enhance the public鈥檚 understanding of foodborne parasitic diseases. Besides, several key strategies such as 鈥減roper food handling鈥�, 鈥渃ooking to safety temperatures鈥�, 鈥渁voiding raw or undercooked food鈥�, 鈥渟afe water use鈥� and 鈥渟eparation of raw and cooked foods鈥� should be popularized to promote good practices toward foodborne parasitic diseases.

However, in certain instances, the impact of health education through traditional media on enhancing public health literacy has been found to be limited [24]. Compared with traditional media, new media offer advantages such as fast speed, low cost, diverse content, and strong interactivity. WeChat allows users to create official accounts to share content, engage with others, and offer services to their subscribers. These official accounts allow subscribers to access and exchange messages with others [25], which have been utilized to disseminate public health information and have had a significant impact on raising public awareness about conditions such as diabetes [26], malaria [27], and cancer [28]. Subsequently, health education on foodborne parasites should be disseminated to specific demographics through our WeChat official account. Moreover, online and offline informational campaigns [29] and educational interventions should be implemented to enhance public awareness of the prevention and control of foodborne parasitic diseases.

This study has several limitations. First, it was WeChat-based, which may have led to a participant pool without older people or children, potentially not representing the entire population. Older people are generally not good at using smartphones due to eye degeneration while parents typically limit their children鈥檚 smartphone usage to prevent potential impacts on vision and academic performance. Alternative approaches should be explored for individuals who do not use WeChat. Second, the sections on attitudes and practices had a limited number of questions, resulting in a lack of a thorough assessment in these areas. Finally, given the study鈥檚 cross-sectional design, which only allows for inferential interpretation rather than causation, the results should be interpreted with caution.

Conclusion

While majority of the Chinese population demonstrates adequate level of knowledge on these diseases, it needs to enhance personal hygiene practices and dietary habits, particularly the utilization of distinct cutting boards and the consumption of raw fish. Health education should be implemented to enhance public awareness of foodborne parasitic diseases. Our findings provide a reference for future WeChat-based surveillance and prevention of foodborne parasitic diseases.