Table 2 The most important food choice motivations for the study participants a (n鈥�=鈥�1,209)
Food choice motivation category | Statement | Mean | SD |
|---|---|---|---|
Health Motivation | It is important for me to eat food that keeps me healthy | 3.8 | 0.9 |
It is important for me that my daily diet contains a lot of vitamins and minerals | 3.7 | 0.9 | |
I am very concerned about the hygiene and safety of the food I eat | 3.6 | 1.1 | |
I try to eat foods that do not contain additives | 3.4 | 1 | |
There are some foods that I consume regularly, even if they may raise my cholesterol | 3.3 | 1.1 | |
I avoid eating processed foods, because of their lower nutritional quality | 3.3 | 1.1 | |
Emotional Motivation | Food makes me feel good | 3.8 | 1 |
I often consume foods that help me relax (such as some teas, and herbal drinks) | 3.4 | 1.1 | |
Food helps me cope with stress | 3.3 | 1.1 | |
Economic and Availability Motivation | I buy fresh vegetables to cook myself more often than frozen | 3.7 | 1.1 |
I usually choose food that has a good quality/price ratio | 3.5 | 1 | |
Social and Cultural Motivations | Meals are a time of fellowship and pleasure | 3.7 | 1.0 |
I eat more than usual when I have company | 3.4 | 1.1 | |
I like to try new foods to which I am not accustomed | 3.3 | 1.1 | |
Environmental and Political Motivation | When I cook I have in mind the quantities to avoid food waste | 3.9 | 1.0 |
I prefer to eat food that has been produced in a way that animals' rights have been respected | 3.4 | 1.1 | |
Marketing and Commercials Motivation | When I go shopping I prefer to read food labels instead of believing in advertising campaigns | 3.5 | 1.1 |
Brands are important to me when making food choices | 3.4 | 1.1 |